Company profile
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P R O F I L E |
January 2010 |
PDF PRINTABLE VERSION
The companies:
TOP INTERNATIONAL Hotels GmbH
Head office: Düsseldorf, founded in 1982
Shareholder/MD: Hans R. Müller
Business activities: Hotel co-operation 3-4 Stars
TOP City&CountryLine - Private First Class & Luxury Hotels
Head office: Düsseldorf, founded June 2003
Shareholder: TOP INTERNATIONAL Hotels GmbH
MD: Hans R. Müller, Business activities: 4-5 Stars
VCH HOTELS by TOP
Head-Office: Düsseldorf with TOP INTERNATIONAL
Founded in 1900, Shareholder/MD: Horst Ermert
Business activities: Christian focused consortia
FAMILOTEL AG – Partner of TOP
Head-Office: Amerang, founded in 1993
Shareholder/MD: Michael Albert
Business activities: Families specialized Chain
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THE BRANDS |
BUSINESS ACTIVITIES |
THE HOTELS |
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TOP INTERNATIONAL Hotels |
Hotel co-operation |
100 Hotels in Europe |
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TOP City&Country Line |
Hotel co-operation |
050 Hotels in Europe |
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VCH HOTELS by TOP |
Hotel co-operation |
050 Hotels in Germany |
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FAMILOTEL AG – Partner of TOP |
Hotel co-operation |
050 Hotels in Europe |
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TOP INTERNATIONAL HOTELS |
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250 Hotels TOTAL |
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Falkensteiner Hotels |
Management |
in preperation |
The company concept:
The TOP INTERNATIONAL Hotels company markets the own brands
TOP INTERNATIONAL Hotels and TOP City&CountryLine.Furthermore
a joint-venture agreement is established with the VCH Hotels, which are
using the office building and administrative services of
TOP INTERNATIONAL.
Familotel and TOP INTERNATIONAL are associated with a joint
marketing agreement.
A new partnership has been confirmed with Falkensteiner
Hotels & Residences at the beginning of 2010.
All companies remain in their own entity.
Sales:
In accordance to TOP Activities 2010 and the marketing plans of the
individual partners. Framework agreements with companies, consortia,
travel organizers, industry and commerce. Separate customer listing
available on request. Contracting/RFP handling through TOP Head Office.
Additional sales efforts via UTELL offices worldwide. Advisory and
assistance for individual hotel sales activities. International fair
presentation with co- exhibitor participation.
Own conference desk: TCL TOP CONFERENCE LINE
The system:
TOP’s own reservation system under the name TOPREZ, with
own chain code: TP.
Implementation of TOPREZ NG (next generation) planed for middle
of 2010 with an invest of EUR 250.000,--.
Own marketing and control of the TOP database/ via PegasusSolutions
and further representation by UTELL INTERNATIONAL
with offices worldwide.
All GDS systems such as Amadeus, Galileo, Sabre and Worldspan are
interfaced on highest connectivity level (next generation seamless).
Independent, networked websites for all three companies with online
booking facility. Online bookings tool may also be implemented on
already existing hotel websites.
PR/Marketing:
Main emphasis TOP City&CountryLine:
In addition to the international directory: Exclusive guide for
TOP City&CountyLine Hotels.
Intensive PR and marketing activities and exploitation of additional
sales channels, in order to market the exclusive brand of the group
and increase the utilisation of partner hotels. Especially for
CountryLine Hotels: Establishing and distribution of arrangements,
programmes and FAM-trips in intensive co-operation with the hoteliers.
Customer acquisition and loyalty activities:
Quality management in a special control programme
Voucher system
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THE BUDGETS |
ETAT TOP INTL+TOPCCL |
EUR 2.500.000.-- |
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THE TURNOVER |
REVENUE TOP INTL. |
EUR 15.000.000.-- |
The position:
Market position Germany No. 1 with 200 hotels in the con-solidated company.
Market position No. 17 worldwide. (Source: Hotels)
2003-2009 joint venture partner GOLDEN TULIP HOTELS
TOTAL PORTFOLIO DEVELOPMENT
TOP INTERNATIONAL Hotels and alliance partners (since 2003):
Contracts and terms:
Contract term 24 months with annual extension.
TOP City&CountryLine with a special quality control programme.
Hotel affiliations in current year possible.
The costs:
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Annual charge* |
TOP INTERNATIONAL |
EUR 12.000.-- |
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Annual charge |
TOP City&CountryLine |
EUR 10.000.-- - 18.000.-- |
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*plus charges per room |
EUR 30.—p. Room |
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| Membership charge |
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von EUR 3.000.-- - 5.000.-- |
www.topinternational.com
www.topccl-hotels.de
www.topinternational.com >>> select menu Press
Brochures:
TOP WorldWide Hotel Directory Selection 2010/2011 (Hotel alliances)
TOP City&CountryLine Hotel Guide 2010/2011
TOP GroupTariffs 2010
TOP Meetings/Incentives 2010
TOP HappyDays – Arrangements & Wellness 2010
TOP MARKETING PLAN 2010 on website
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Your Contact: Hans R. Müller |
TOP INTERNATIONAL Hotels is one of the leading European Hotel chains of the private hotel business with the Headoffice situated in Duesseldorf.
TOP INTERNATIONAL represents a group of selected hotels in the 2-5 star category which are among the best in their league. Each hotel complements the other in terms of location, size and tradition.
TOP INTERNATIONAL classification
Each TOP INTERNATIONAL Hotel is classified as one of the following:
- 5***** Deluxe or Moderate Deluxe
- 4**** Superior First Class or First Class
- 3*** Limited- or Moderate First Class
- 2** Tourist Class
Arrangement
